Exclusive content for Need For Speed ProStreet

The following news was published on EA's official website:
From December 1, 2007, a promotional campaign for one of Electronic Arts' most anticipated releases of the year — Need for Speed ProStreet — begins in selected stores Soyuz, Khitzona, Gamepark, 1C: Multimedia. All buyers of this game on PC DVD, PS3, Xbox360 can receive an envelope with a secret code to download exclusive content for the game — an additional car. Ask for envelopes at the checkout. Please check availability of envelopes in specific stores in advance by phone.
Hurry — the number of envelopes is limited!

Apparently, EA significantly cut down the release version... I don't think this is a good idea because, having downloaded the new car, you won't be able to participate in online races with it because your opponents simply don't have it... no model! But one question comes to mind: what if they do? The answer, I think, is simple: if the car models are there, they have long since been unlocked...