Need for Speed Unknown

EA Games marketing chief Keith Munro has said that in addition to the three games described in previous news items, another one is in development. It is currently being developed by Black Box. Presumably the game will continue the street racing theme.

So that makes four games — is this EA's insurance policy to survive the economic crisis, or an attempt to revive a dying brand?

"It's not about the number of games, it's about pleasing every audience of players and their tastes," Munro explained. "The motivation was that our understanding of racing is very different from other people's understanding. I'd like to say that our strategy is the opposite of 'milking it' — it's a deliberately unconventional approach."

"We asked the game's fans what they would like the new Need For Speed to be. Opinions were divided — some want a racing simulator, others an arcade game. But what they share is a desire to preserve street culture, the atmosphere of the game and licensed cars."